In Milgram's study the participants were a self-selecting sample. This is because they became participants only by electing to respond to a newspaper advertisement (selecting themselves). They may also have a typical "volunteer personality" not all the newspaper readers responded so perhaps it takes this personality type to do so. Finally, they probably all had a similar income since they were willing to spend some hours working for a given amount of money. In Hoflingxs study we may even ask if all nurses have a common personality type. It has to be said that Hofling's study was conducted in 22 different hospitals but they all had similar rules.
o Deception the participants actually believed they were shocking a real person, and were unaware the learner was a confederate of Milgramxs.
o Protection of participants - Participants were exposed to extremely stressful situations that may have the potential to cause psychological harm.
o However, Milgram did debrief the participants fully after the experiment and also followed up after a period of time to ensure that they came to no harm.
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Listen to a historic Reith Lecture: Bertrand Russell - 1948 Authority And The Individual