ࡱ> >@=7 bjbjUU .07|7|l  <[#0B B B B B """""""$$ &v# @ # B B c# ^B B " "  k&!"B 6 0+ڇB? C !"+#0[#!!' !'" Research Methods Exam Answer: Grade A Total marks for this question: 30 marks A Local Authority was concerned about the amount of under-age drinking in the area. As part of a long-term strategy to try and eliminate this activity they asked a group of Psychology students to help design a questionnaire to be used in a survey of local school children in the area. The following is an extract from the questionnaire. 4. Do you drink alcoholic drinks? yes/no  5. How many units of alcohol do you consume, on average, each week?  6. What age can you legally buy alcohol in a pub? 7. Why did you start consuming alcoholic drinks? ....................................................................................................................................................... ....................................................................................................................................................... 8. For what reasons do you consume alcoholic drinks? ................................................................................................................................................................... ................................................................................................................................................................... ................................................................................................................................................................... (a) Outline one advantage and one disadvantage of using a questionnaire. (2 marks + 2 marks) Advantage. Easy to do (1 mark) Disadvantage. Expensive to produce (0 marks) (b) Explain one reason why a pilot study should have been carried out in the context of this survey. (3 marks) To make sure you get it right. (1 mark) (c) (i) Identify one question in the extract above that would provide qualitative data. (1 mark) Question 4 (0 marks) (ii) With reference to the question chosen in part (i), explain why this question would produce qualitative data. (3 marks) Because you get a yes or no answer (0 Marks) (d) (i) Identify one sampling method that could have been used in this survey. (1 mark) Opportunity sampling. (1 mark) (ii) In the context of this survey, explain one reason for using the sampling method you have identified in (i) (2 marks) Because you can use the school children that are available at the time. (1 mark) (e) (i) The questions in the extract from the questionnaire can be criticised. Select one question and give a criticism of it. (2 marks) In question 6 the respondents might not know the answer. (0 marks) (ii) Re-write the question you selected so that it overcomes the criticism you identified in (i). (2 marks) Is the legal drinking age a. 14 b. 18 c. 21 (2 marks) (f) Describe two ways of making sure that this survey would be carried out in an ethically acceptable way. (3 marks + 3 marks) Be polite to people answering the questionnaire. Ask people if they mind having their results published. so that people dont know who they are so that you wont tell the police or their parents if they were breaking the law if they are too young to be doing the things you are asking about. (2 marks) (g) Following the survey it was decided to conduct an observational study into under-age drinking. Outline procedures for carrying out such an observation. (6 marks) Decide where you will watch them drinking, Pub, street, off licence. Design a tally sheet Make sure everybody knows which behaviour they are watching so that everybody watches for the same thing. Watch young people drinking but dont let them see you. You could hide somewhere. Get your friends to watch too so they can tell you what they see. Use a video camera. Ask the barman what the young people have been drinking and how many drinks it took them before they were drunk. (3 marks) &'FP % 8 9 : ؿبب؛؁q^q^qRC56CJOJQJ\]aJ5CJOJQJ\aJ%56B*CJOJQJ\]aJph5B*CJOJQJ\aJphB*CJOJQJaJphB*CJOJQJaJphB*CJ:OJQJaJ:ph-jB*CJOJQJUaJmHnHphuB*OJQJph6B*CJOJQJ]aJphB*CJOJQJaJph5B*CJOJQJ\aJph5B*CJ\ph&'OPmn}}}}}$d1$7$8$H$^a$$d1$7$8$H$^a$$d1$7$8$H$^a$$d1$7$8$@&H$^a$$d1$7$8$H$^a$$d 1$7$8$H$^a$$d 1$7$8$@&H$^a$NOP$d 1$7$8$H$^a$$ 8.d&1$7$8$H$].^a$$ d&1$7$8$H$^a$$d&1$7$8$H$^a$$  d1$7$8$H$^a$$d1$7$8$H$^a$6 7 9 : f  ; < $d1$7$8$@&H$^a$$d1$7$8$H$^a$$ d1$7$8$@&H$^a$$1$7$8$H$^a$$d&1$7$8$H$^a$$d+1$7$8$H$^a$:    ; < D M Q 2 ; = p q  ! 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